A new book written by a former chair of IABC’s accreditation committee is bringing the accredited business communicator process to all presentations.

Entitled Five Steps to Conquer ‘Death by PowerPoint’, the book has the potential to revolutionize the way both presenters and their audiences view presentations in the future.

One chapter in particular—“Step One: Put The Audience First”—will be familiar to anyone who has pursued or achieved IABC accreditation. It draws from the ABC portfolio submission process to bring a strategic perspective to presentation development.

Consultant brings ABC process to presentations
“A presentation is like any communication challenge that should be viewed strategically,” says author Eric Bergman, ABC, APR, MC. “You have to define the need to communicate, translate that need into value, analyze the audience on the basis of demographics and shared opinions, establish business and communication objectives, and measure results.”

The Book’s Chapters
The book’s first chapter—“The Pied Piper of PowerPoint”—shines a critical light on ten basic assumptions for using PowerPoint, plus the overriding assumption that slides are necessary or desirable for effective communication in the first place.

The next five chapters are five simple steps that can be implemented to reduce the likelihood of evoking ‘Death by PowerPoint’ on others, while enhancing communication effectiveness:
  1. Put the Audience First by tailoring the discussion to the audience’s specific needs.
  2. Structure the Conversation by using a proven framework to put ideas into context.
  3. Minimize Visual Aids by questioning the value of each and every slide.
  4. Convey Your Message & Personality by creating a two-way, conversational exchange.
  5. Answer Questions Throughout by keeping your answers short to enhance interaction and interest.
“It doesn’t matter whether people read a single additional word of the book,” says Bergman. “If they embrace these five steps and actively incorporate them into their presentations, their communication effectiveness will improve. And so will their success.”

The final chapter provides insight into “Overcoming the Addiction” and introduces the audience manifesto, a tool by which audiences everywhere can say: “Please, no more mind-numbing, slide-driven presentations. There is life after PowerPoint. And we’d like to live it.”

Strong Reviews
The book has already received strong reviews. “While reading the book, I was riveted by the content,” says Glenn Ives, chair, Deloitte & Touche LLP. “My mind was flying through my own presentations; the things I could have improved, how the audience must have felt, how this information could be applied to our board of director meetings.

“Eric provides straight-forward advice to presenting ideas effectively. This book is well worth reading.”

Read the foreword by Professor Emeritus John Sweller.

Read a sample of the book.

Buy the book from Amazon.

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